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Bibimbap is a representative Korean dish. It is made with cooked rice mixed with vegetables, beef and red pepper paste with an egg placed on top. Bibimbap appealed to Americans recently in a full-page advertisement in the Dec. 21 edition of the New York Times.
The advertisement starts with "How about bibimbap for lunch today?" Under the heading, it shows a picture with brief description of the dish and information on Korean restaurants in Manhattan at the bottom. ............
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