This is the VOA Special English Economics Report, from http://voaspecialenglish.com | http://facebook.com/voalearningenglish
You probably have
heard of comic book heroes like Superman, Batman and Spiderman. But what about
Tom the motorcycle shop owner, Joe Knight and Karen Berman? Tom, Joe and Karen
all appear in a comic book called "Financial Intelligence." But Mr. Knight and
Ms. Berman are real people. In two thousand six, they wrote a book called
"Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really
Mean." It was written for people who need to learn quickly about accounting. The
book explains, in simple ways, often-complex methods of keeping financial
information. It became a best-seller. In June, publisher SmarterComics released
a comic book that provides the same information in easy-to-understand, picture
form. The new book is a combination of a textbook and a graphic novel. It tells
the story of Tom, a mechanic who must quickly learn how to direct the motorcycle
repair shop his father founded. Tom has no experience with finance, and is
struggling with the business. Joe Knight and Karen Berman help him. Artist Dave
Wachter made illustrations for the comic book.Franco Arda is the founder and
head of SmarterComics. He formerly worked as an investment banker. He started
the company almost three years ago with his own money. He wanted to create
educational comic books that increase understanding. Franco Arda notes that many
people grew up with comics. He says pictures combined with written text can help
people learn an idea much more quickly than just text alone. This explains the
expression, 'a picture says a thousand words.' "Financial Intelligence" will
help readers quickly understand many of the major areas of accounting. The new
comic book is available in paperback.The website Entrepreneur.com named
SmarterComics to its list of 100 Brilliant Companies of 2012. The company has
created comic book versions of more than ten other books. These include "Think
and Grow Rich" by Napoleon Hill, "The Prince" by Niccolo Machiavelli and "The
Art of War" by Sun Tzu. Later this year, SmarterComics plans to release a comic
book by rapper 50Cent.For VOA Special English, I'm Carolyn Presutti. You can
read, listen and learn English with more stories about business and other
subjects at voaspecialenglish.com. (Adapted from a radio program broadcast
08Jun2012)
원문출처 : http://www.youtube.com/watch?v=RxMHl5hoAtA&feature=youtube_gdata
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